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Patient Education · Russell W. Raskin, MD

Why Doctors Prescribe Antibiotics They Know You Don't Need

A Look Behind the Curtain
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You've probably been given an antibiotic for a cold. So has almost everyone you know. You went to the doctor, described your symptoms, and left with a prescription. You took it. A few days later you felt better. And you thought: the antibiotic worked.

It didn't. You were going to feel better anyway.

Here is something you were probably never told: you were going to feel better anyway. And there's a reasonable chance your doctor knew that when they handed you the prescription.

I want to give you a look behind the curtain.

This Is Not About Bad Doctors

Before I explain what's actually happening, I want to say something clearly: this is not an article about bad doctors. The vast majority of doctors I know went into medicine because they wanted to help people. They are not writing prescriptions to deceive you. They are operating inside a system that has spent decades making the prescription pad the path of least resistance — and understanding that system is the first step to navigating it differently.

R.W. Raskinism
Good People, Broken System
Your doctor did not invent the billing system, the liability culture, the fifteen-minute visit, or the satisfaction survey. They are navigating pressures that were built into the system long before they arrived. Understanding that doesn't mean accepting it. It means knowing what you're dealing with — and knowing how to walk into that exam room differently.

How We Got Here

The story starts in the 1940s with penicillin. It was genuinely miraculous — infections that had killed people for centuries could suddenly be treated. The medical instinct was to use it broadly, including for respiratory illness. At the time, that wasn't unreasonable. The science of respiratory viruses was still being written. By the time medicine fully understood that viruses — not bacteria — cause the common cold, the habit of reaching for an antibiotic at the first sign of a sore throat or sinus pressure was already deeply embedded.

Alexander Fleming, who discovered penicillin, saw it coming. Accepting the Nobel Prize in 1945, he warned that overuse would teach bacteria to resist the drug before it could kill them. The warning went largely unheeded.

The habit outlasted the evidence. And then the system built itself around the habit.

The Billing System

In the decades that followed, American healthcare built a payment model based on complexity. The more complex a visit was documented, the higher the reimbursement. For a physician seeing a patient with a cold, this created a quiet but powerful incentive: document the discolored mucus, call it sinusitis, prescribe an antibiotic, bill a higher code.

The antibiotic was no longer just a clinical decision. It became a billing event.

This was not a conspiracy. For decades, a genuine minority of upper respiratory illness was bacterial, Streptococcus pneumoniae, Haemophilus influenzae, Moraxella catarrhalis, along with atypical organisms like chlamydia and mycoplasma, and antibiotics had a real role there. The vast majority of URIs were always viral. Then vaccines changed the landscape further, along with better hand hygiene, sanitation, and reduced crowding, which lowered transmission of bacterial respiratory pathogens too. As those bacterial pathogens came under control, the already-narrow window where antibiotics were truly needed narrowed further still. The prescribing habits did not narrow with it. The pattern worked, and patterns that work get repeated. When a bacterial respiratory infection is actually present, antibiotics are still the correct treatment. That has never changed. What changed is how rarely that's actually the case for what brings people to urgent care with a cold.

There's another force at work here, one that has nothing to do with billing, liability, or training. It's simply about time.

It used to take at least a week or two to get a doctor's appointment. By the time most people were actually seen, their cold was already resolving on its own. That delay wasn't designed as a filter, but it acted like one. Most unnecessary antibiotic visits for a cold never happened, because the cold was already getting better before there was a doctor in the room.

Urgent care and telemedicine changed that. Now most patients have the ability to be seen within the first week, before nature has had time to do what nature does. They didn't just change the timing. They changed the calculus. Getting an antibiotic has become as fast and as frictionless as a convenience store run. It can feel, to physicians, especially in urgent care, like Burger King's old slogan, have it your way, TM. Patients come in and want it their way, the antibiotic, the specific prescription, regardless of what the illness actually calls for.

This isn't an argument against access. Faster care is not the problem. But it does mean a filter that used to work quietly, by default, is gone, and nothing has replaced it. The pressure to prescribe now meets patients earlier, and more convinced something needs to be done about it.

The Liability Culture

American medicine was transformed by the rise of malpractice litigation. In that environment, the calculus of watchful waiting shifted dramatically. If a physician chose not to prescribe an antibiotic and the patient developed a complication — however unlikely — that physician faced potential liability. If a physician prescribed an antibiotic that wasn't needed and nothing bad happened, the legal risk was near zero.

Prescribing became a form of self-protection. The antibiotic was insurance — not for the patient, but for the physician.

This is not an excuse. It is a structural reality — built into the system long before your last visit, and long before your doctor's first one.

The Training Cascade

Medical training is an apprenticeship. Residents learn from attending physicians. Attending physicians learned from their attendings. And their attendings learned from the generation shaped by post-penicillin optimism, billing systems that rewarded complexity, and malpractice attorneys who made watchful waiting feel dangerous.

A resident who watches their attending prescribe azithromycin for every sore throat and amoxicillin for every patient with green mucus learns: this is what you do. When that resident becomes an attending — and prescribes those medications for thousands of patients who all get better, hear fewer complaints, and never lose sleep over possibly missing something — they develop a genuine clinical belief. Even if the science doesn't support it. The correlation becomes conviction. The reinforcement becomes habit.

This cascade has never been fully interrupted. It is still running today.

The Fifteen-Minute Visit

A typical urgent care visit is fifteen minutes. In that window, a history must be taken, an exam must be performed, the encounter must be documented, and your concerns must be addressed. Explaining why you — with a seven-day cold, discolored mucus, and sinus pressure — do not need an antibiotic, and having you leave satisfied, takes time most clinicians don't have and often don't have the tools to use effectively.

The antibiotic prescription ends the conversation. Watchful waiting starts one.

This platform exists, in part, to do the education that the fifteen-minute visit cannot. If you arrive at your appointment already understanding what a cold is, what the expected arc looks like, and why antibiotics don't change it — you've given your clinician something invaluable. You've made the conversation possible before it even starts.

R.W. Raskinism
An Educated Patient Is the Best Kind
An educated patient asks better questions, makes better decisions, and needs fewer prescriptions they were never going to benefit from. The late Sy Syms built a clothing empire on the idea that an educated consumer is his best customer. In medicine, the same principle holds — and the stakes are considerably higher.

The Satisfaction Score

The modern healthcare system has imported the customer service model. Patients now rate their physicians the way they rate restaurants and car dealers. Those ratings affect reimbursement and, in many systems, directly affect physician compensation and employment. A patient who doesn't receive the antibiotic they expected may leave a lower score. Physicians know this.

Nearly half of healthcare providers in one survey reported altering medical treatment based on the potential for a negative patient satisfaction score. The opioid epidemic followed the same logic — pain became a measurable patient satisfaction metric, and opioid prescribing rose. The antibiotic story is the same dynamic, playing out more quietly.

Here is the part worth sitting with: research has shown that prescribing unnecessary antibiotics does not actually improve patient satisfaction scores. The fear driving the behavior is, in many cases, not supported by the data. But fear is a powerful motivator — and it has been quietly driving this pattern for decades.

The Market

In a fragmented healthcare market — urgent care chains, telemedicine platforms, walk-in clinics — patients who don't receive the prescription they expect can simply go elsewhere. And they do. If one practice holds the line on responsible prescribing and another two miles away prescribes freely, patients vote with their feet. Revenue follows.

Telemedicine has amplified this. No continuity, no ongoing relationship, high volume, low barrier to switching. A physician who won't prescribe is one click away from being replaced by one who will — and I experienced that firsthand.

This is not a clinical problem. It is an economic one. And it has made antibiotic overprescribing structurally self-reinforcing in ways that no individual physician's good intentions can fix alone.

When the Right Diagnosis Gets Undermined

We hope the first clinician you see gets it completely right. Correct diagnosis, viral, no antibiotic needed, and the restraint to say so. But even when that happens, the patient's belief in that correct diagnosis is still fragile. It has to survive the next few days of feeling lousy, which is normal for a cold. And it has to survive whatever the next doctor says, if there is one.

Say you see a second physician on day four or five, still sick, still miserable. That doctor looks at the same ongoing viral illness and calls it bronchitis or sinusitis, and writes a prescription. You start feeling better sometime thereafter, because that is what colds do on their own by then. But now you believe doctor two fixed what doctor one missed. Doctor one was right. Doctor two just relabeled the same illness and got credit for time doing what time does.

This is undermining. Not because doctor two is a bad doctor, they may have been rushed, unsure, or just as caught in the same conditioning as everyone else. It is undermining because it erodes something bigger than one encounter, your trust in the diagnosis that was actually correct, and your trust in every physician who practices the same restraint doctor one did. The real inconsistency is not between one right doctor and one wrong doctor. It is between the physicians willing to hold the line on a correct viral diagnosis, and the ones who default to the prescription pad or a relabeled diagnosis that never had to earn its own distinction.

What You Can Do With This

Understanding the system your physician operates inside doesn't mean distrusting your physician. It means understanding that when you walk in expecting an antibiotic, you are carrying the weight of a decades-long conditioning process — and in many cases, so is your doctor.

Patient Agency in Practice

The patient who walks in and says: I've read about this. I understand it's most likely viral. I know antibiotics won't help. I just want to make sure there isn't something else going on — that is a different encounter entirely. You've given your physician permission to practice good medicine. You've removed the expectation that was quietly driving the prescription.

That is patient agency in practice. It is also, not coincidentally, better care.

The education on this platform is designed to give you that understanding. Not to replace your physician. Not to make you distrust them. To make you a more informed patient — one who knows when to push back, when to ask questions, and when to say: is this antibiotic actually necessary?

When you understand what's happening in your body during a cold — and why antibiotics don't change it — you become part of the solution to one of the largest public health problems in modern medicine.

R.W. Raskinism
The Race to the Bottom
When prescribers compete on willingness to prescribe rather than clinical judgment, the market rewards the one who gives patients what they want over the one who gives patients what they need. You can change that dynamic. Every informed patient who walks into that exam room does.
"You don't need an antibiotic for a cold. You need a plan."
— Russell W. Raskin, MD
A cold is a viral illness, not a bacterial infection. Antibiotics don't treat viruses or the symptoms they cause. If you believe you may have a bacterial infection, seek medical evaluation promptly.
Join the Movement

Your doctor should be getting this right. Now you’ll know when they may not be.

For Clinicians · Russell W. Raskin, MD

A Look Behind the Curtain

You Already Know the Evidence. This Is About Something Else.
Listen to this article Audio coming soon

You already know antibiotics don't work for viral URIs. You knew it before you opened this article. This is not a lecture about the evidence. This is about at least nine forces I've identified that have been quietly influencing your clinical judgment, and what you can actually do about it.

R.W. Raskinism
Look Behind the Curtain
The reason clinicians prescribe antibiotics they know patients don't need is rarely clinical. More often it's pressure, ingrained habit, limited time, and a system that rewards the prescription over the conversation. Naming the forces is the first step to not being driven by them.

Force 1 — The Habits You Inherited

The habit of prescribing antibiotics for respiratory illness predates the science that disproved it. It was passed to you by physicians who inherited it from their own predecessors, who learned it in an era when bacterial respiratory disease was more common, antibiotics were new, and the reflex was rational. The vaccines that changed that landscape arrived between your attendings' attendings and you. The prescribing reflex didn't decrease accordingly.

This is not an indictment of your training. It is an honest accounting of how clinical habits propagate, through observation, reinforcement, and thousands of patients who got better regardless of the intervention or lack thereof. Part of what makes the reflex so durable is a specific reasoning error. Post hoc, ergo propter hoc. After this, therefore because of this. A patient gets the prescription at some point in the illness, and then gets better. What's actually happening is the natural history of a self-limited viral illness running its expected course, the same plateau-then-recovery arc it was always going to follow, regardless of what was done. The antibiotic gets the credit that the illness's own course was always going to deliver. Run that sequence enough times across a career, and it stops feeling like a bias. It feels like clinical experience.

You didn't learn this from bad physicians. You learned it from good ones who were working with an incomplete map.

Force 2 — The Billing System

The RVU structure rewards documented complexity. A visit documented with discolored nasal discharge, sinusitis as the working diagnosis, and an antibiotic prescription bills at a higher level than a visit documented as viral URI with supportive care counseling. This is not incidental. It is structural — and it has been shaping clinical documentation and prescribing behavior for decades.

The antibiotic became part of the billing architecture. It is worth asking, honestly, how much of your prescribing pattern was shaped by what you observed being billed — not what you were explicitly taught.

Force 3 — The Liability Calculation

Watchful waiting carries asymmetric risk in the current medico-legal environment. If you prescribe and a complication develops anyway, in theory you're far less exposed than if you don't prescribe and the same complication develops, however small and statistically unlikely that risk is for any individual patient. An international survey of infectious disease and microbiology specialists supports the idea that fear of legal claims drives defensive antibiotic prescribing, an often unspoken justification for a decision that shouldn't be made on that basis. [3] It has been operating for decades.

What that liability risk, however low, actually amounts to deserves a clear-eyed look. You are not tried by a jury of physicians. You are tried by a jury of your patient's peers, whose sympathy may tilt toward a prescribed antibiotic followed by a complication, more than toward the correct decision not to prescribe followed by the same complication. Antibiotic stewardship, documented properly, clinical reasoning documented, alternatives offered, return precautions given, remains the right call. It does not erase that asymmetry, and it is not a guarantee. It is the strongest record you can build of a decision that was right, whether or not a jury sees it that way, and building that record requires time and effort.

Force 4 — The Training Gap Around You

NPs and PAs now provide more than one in four outpatient antibiotic prescriptions in the United States. [4] Studies consistently show that advanced practice providers prescribe antibiotics at higher rates than physicians, even when controlling for the same diagnosis. [5] Formal didactic education in antimicrobial stewardship for these providers tends to be minimal at best, often limited to brief, mandatory online modules rather than sustained clinical training.

This is not a criticism of individual providers, it is an argument about infrastructure. If you work alongside or supervise mid-level providers, the prescribing pattern around you is shaping patient expectations and your own encounter dynamics. The conversation you don't have is being replaced by a prescription someone else writes.

Force 5 — The Fifteen-Minute Visit

The structural reality is that the fifteen-minute visit is not designed for nuance. It is designed for throughput. Explaining the URI arc, naming the mechanism of the antibiotic belief cycle, and sending a patient home satisfied, without a prescription, can take longer than fifteen minutes to do successfully with some patients. It should take way less if you have the tools.

The antibiotic prescription historically ends the conversation. Watchful waiting starts one. The question is whether you have the tools to have it efficiently, and the willingness to use them.

This platform exists, in part, to do the education before the visit. A patient who arrives understanding what a viral URI is, what the expected arc looks like, and why antibiotics don't change it has already done the heavy lifting. You can refer patients here before and after the visit. The fifteen-minute problem has a pre-visit solution.

Force 6 — The Satisfaction Score

Patient satisfaction metrics affect reimbursement, compensation, and in many systems employment. Nearly half of healthcare providers in one survey reported altering medical treatment based on the potential for a negative satisfaction score. The fear is real and widely shared.

The Freeing Finding
A single Cochrane review of prescribing strategies for respiratory infections found no significant difference in patient satisfaction whether antibiotics were prescribed immediately or delayed. [1] The data suggests there is indeed a way to avoid a negative score without prescribing, but that requires the interaction going as planned, which takes time, experience, and a deft touch that doesn't come automatically. Those of us who have read the comments that accompany a visit where a patient expecting an antibiotic didn't get one know how much nuance that conversation actually demands. Building that skill, not just knowing the data, is part of why this platform exists.

Force 7 — The Race to the Bottom

In a fragmented market — urgent care chains, telemedicine platforms, walk-in clinics — patients who don't receive the prescription they expect go elsewhere. If your practice holds the line and another two miles away prescribes freely, patient volume flows toward the path of least resistance. Telemedicine has amplified this. A clinician who won't prescribe is one click away from being replaced by one who will.

I experienced this directly. I watched it happen. And I built this platform partly because I came to believe that the only durable solution is changing patient expectations upstream — not trying to win a market competition against prescribers willing to trade clinical judgment for volume.

R.W. Raskinism
The Race to the Bottom
When prescribers compete on willingness to prescribe rather than clinical judgment, the market rewards the one who gives patients what they want over the one who gives patients what they need. The only way to opt out of the race is to change what patients expect before they walk through the door.

Force 8 — The Path of Least Resistance

There's data behind that feeling of being replaced by whoever says yes. According to PubMed, a CDC-authored study found that urgent care centers prescribed antibiotics for antibiotic-inappropriate respiratory diagnoses at nearly triple the rate of emergency departments, 41.6% versus 18.7%, with traditional medical offices in between at 29.9% (Palms et al., JAMA Internal Medicine, 2018, DOI 10.1001/jamainternmed.2018.1632). [6] Same illness, same non-indication, wildly different outcome depending on which door the patient happened to walk through.

There's a version of this we don't say out loud enough. Some days it feels less like practicing medicine and more like running a Burger King, 'have it your way,' to borrow their old trademarked line, whatever way keeps the patient from walking out and finding someone else who'll say yes. Some days that means a flame broiled antibiotic prescription, cooked up fast, served the way the customer ordered it, not because it was the right clinical call. It's not any one pressure that does this. It's the fifteen minutes, the review waiting to be written, and the competitor two miles away, all landing on the same encounter at the same time. That's not a comfortable thing for a physician to admit, but it's the honest shape of what all of it, together, does to the encounter.

Force 9 — The Undermining Runs Both Directions

You already know one version of this problem. Here's the other one, and it's the one you're more likely to have caused yourself. You get it right. Viral, no antibiotic, and you say so. The patient doesn't feel better in two days, because colds don't work that way, and by day four or five they see someone else. That physician looks at the same ongoing viral illness, calls it sinusitis or bronchitis, and writes the prescription. The patient improves on the timeline the illness was always going to follow, and credits the antibiotic, and the doctor who wrote it, or worse, blames you for not prescribing it in the first place. Your correct diagnosis just got quietly overwritten by someone doing nothing but relabeling a plateau you already identified correctly.

The direction clinicians talk about less runs the other way. You prescribe on day one or two, not negligently, maybe the exam was ambiguous, maybe the pressure from the patient got to you, maybe it felt defensible at the time. The illness runs its natural course anyway, because the antibiotic was never going to shorten a viral URI. The patient gets worse before better, same as they would have regardless. Now they're back, worse, on the drug, asking for something stronger, or wondering why the antibiotic didn't work. The second physician has to explain that the deterioration isn't a treatment failure, without necessarily saying the first prescription was the wrong call. That's undermining too. It just runs the other way. Instead of a correct diagnosis losing credit, an unnecessary prescription loses accountability, and the physician left holding the conversation is the one who didn't write it.

Neither direction is purely a system failure. The physician in the second scenario, the one who reflexively calls it sinusitis and writes the script, is making a real clinical misjudgment, one this article has already spent plenty of time explaining, but a misjudgment nonetheless. The physician in the first scenario did nothing wrong, and still ends up losing credit, or worse, blame, to whoever sees the patient next. What both scenarios share is a system that can't tell, from the patient's chair, the difference between the doctor who was right and got no credit, and the doctor who was wrong and faced no correction. Both look, from the outside, exactly the same: doctor, then doctor, then better. That inconsistency doesn't just frustrate the clinician who got it right and got overwritten. It teaches the patient something corrosive: that medicine is inconsistent, and that what you're told seems to depend on which door you walked through. Each mismatched encounter chips away at trust in the process itself, not just trust in any one doctor.

What the Data Say — For the Record

Controlling Evidence — 2025 Cochrane Review (Kenealy & Arroll, CD000247)
Antibiotics for the common cold showed no evidence of benefit vs. placebo. No improvement in cure rates or symptom duration. RR 0.83 (95% CI 0.60–1.14). The NNT is effectively incalculable — there is no demonstrated therapeutic benefit to calculate against. [2]
Adverse Effects — Real and Measurable
Overall RR for adverse effects: 1.8 (95% CI 1.01–3.21). In adults specifically, the risk of adverse effects was significantly higher with antibiotics — RR 2.62 (95% CI 1.32–5.18), roughly 2.6× the placebo rate — against no demonstrated benefit for the cold. [2] Adverse events include GI symptoms, rash, allergic reactions, C. diff, and increased healthcare expenditures of $18–$67 per patient.

The conversation is not about whether antibiotics are effective drugs. They are. The conversation is about whether the documented benefit in this indication outweighs the documented harm. There is no benefit side of the equation. The harm is real, frequent, and measurable. There is no "just in case." When we prescribe a wait-and-see antibiotic, they wait until they get to the pharmacy — and see themselves picking it up and taking it right then and there.

A Framework for the Encounter

The most effective time to build the case is during the exam — not at the conclusion, when the patient is already anticipating a prescription. Framing antibiotic stewardship as the clinical reasoning, not the refusal, changes the encounter.

Clinical Language That Works
Preserve dignity: "As I am sure you are aware, most of what we're dealing with here is viral." Positions the patient as a peer in the reasoning, not a subject of correction.
Name the mechanism: Explain the plateau-to-recovery arc directly. Most patients have never had the timeline explained to them. Understanding it reframes their past experiences with antibiotics.
Acknowledge the pressure: "I know it feels like it always turns into something — let me show you what the exam actually tells us." Affect labeling before clinical reasoning reduces resistance.
The calibrated question: "How can you expect me to prescribe a medication that we just agreed will have no benefit and may harm you?" Puts the burden of reasoning back where it belongs. Credit to Chris Voss.
Offer the genuine alternative: Effective OTC symptom management, matched to the patient's actual symptom profile, is not a consolation prize. It is the appropriate clinical response. Present it as such — and refer them to this platform.

The clinical argument is not one treatment versus a proven cure. There is no proven cure. The argument is documented benefit versus documented harm, and in that comparison, well-chosen OTC support offers likely benefit with little to no risk, carries no Black Box warnings, and does not contribute to antimicrobial resistance.

R.W. Raskinism
Good People, Broken System
We created this belief cycle — one prescription at a time. We are the only ones who can break it. Not by winning the argument in the exam room, but by changing what patients expect before they walk through the door.
"You don't need an antibiotic for a cold. You need a plan."
— Russell W. Raskin, MD
A cold is a viral illness, not a bacterial infection. Antibiotics don't treat viruses or the symptoms they cause. If you believe you may have a bacterial infection, seek medical evaluation promptly.
References
  1. Spurling GKP, Dooley L, Clark J, Askew DA. Immediate versus delayed versus no antibiotics for respiratory infections. Cochrane Database Syst Rev. 2023;10:CD004417.
  2. Kenealy T, Arroll B. Antibiotics for the common cold and acute purulent rhinitis. Cochrane Database Syst Rev. 2025;11:CD000247.
  3. Tebano G, et al. Defensive medicine among antibiotic stewards: the international ESCMID AntibioLegalMap survey. J Antimicrob Chemother. 2018;73(7):1989-1996. PMID 29635515.
  4. Pew Charitable Trusts analysis of IQVIA data on outpatient antibiotic prescribing by NPs/PAs, 2016-2018.
  5. Schmidt ML, Spencer MD, Davidson LE. Patterns of Ambulatory Antimicrobial Use in the United States. Open Forum Infectious Diseases. 2016.
  6. Palms DL, Hicks LA, Bartoces M, et al. Comparison of Antibiotic Prescribing in Retail Clinics, Urgent Care Centers, Emergency Departments, and Traditional Medical Offices in the United States. JAMA Intern Med. 2018;178(9):1267-1269. PMID 30014128.